We are the distributor of watches, sunglasses, lighters, pens and various other products under the Swiss Military label. The label is well established in Switzerland and sold in 6 own stores in St. Moritz, Gstaad, Verbier, Zermatt, Geneva, Zurich and various other speciality-stores around Switzerland.


All our products are produced in and distributed from Switzerland and are thus Swiss Made. All products come with hologram-sticker. Watches have worldwide guarantee (12 months). All products are packaged in a customized Swiss Military cardboard-box (white with printed logo) with foam inlay or in a hard pvc-box (black with embossed logo/name). New products under the same label are introduced/exchanged every 6 to 12 months.


We are currently expanding our line with a second label which will be complementary to our existing one, building on the image of high-quality, good value, Swiss Made products.

We are looking for distributors, department stores, duty-free stores/suppliers worldwide for our current line of products, as well as for our upcomming new label.

Distributors will have to have experience in the distribution of branded products.

We are able to supply our products from stock, FOB or CIF Switzerland. Lead times may apply for hand-made or hand-finished products for orders over 10'000 pcs.

For further information please do contact us.
OEM Service: No  
No. of R&D Staff:
Estimated Annual Sales (USD): Below US$1 Million  
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Legal Representative/CEO:
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Corporate Status: Corporation/Limited Liability Company  

Business Type: Year Established: 2005 Number of Employees: Legal Representative / CEO: Andreas W. Rubin   Website: http://www.smsag.com Certificates: Brands: Trade & Market Main Markets: Main Customers: Export Percentage: Trade Shows: Factory Information Factory Size (Sq.meters): Factory Location: QA/QC: Number of Production Lines: Number of R&D Staff: Contract Manufacturing: